Graphic Design, Ad Layout/Design, Web Layout Refresh
Nii Bar is a San Diego based nutrition food company. As a study, I wanted to redesign the Nii Bar website, focusing on readability, site visitor interaction, and increased online sales. I took a stagnant layout and redesigned it using vibrant colors, interactive GIFs, and simplified information pop outs.
As a study, I also designed a print and digital advertising campaign, called "Raise the Bar". Nii Bar's mission is to empower and nurture the community - in other words, to raise the bar, by raising a Nii Bar (to your mouth). The direction I took emphasized the portability, nutritiousness, and environmental friendliness of the product, created for people with active lifestyles.