Graphic Design, Illustration, Hand Lettering & Typography Design
808 State of Mind is a television pilot, surrounding the lifestyle of stand up paddle boarding in Hawaii. As an identity study, I created a hand lettered logotype. I wanted to create a logotype that pulls on the relaxed, fluid lifestyle of stand up paddle boarding, evoking a sense of the Hawaiian state of mind. I worked with several different concepts, but gravitated toward this final design because of how the lines suggest movement and grace, much like a paddle boarder on the water. Each letter flows into the next, like water, moving the to the right, and through the text. The verticality and rectangular shape of the logotype allows for versatility across many platforms: TV screen, website, and print, including a sticker. This shape also creates balance and symmetry, which echoes the balance of necessary for paddle boarding.