Chicza is a global organic chewing gum brand, made in South America. Though well-known in other regions, Chicza was struggling to connect with its U.S. market.
With a small marketing budget, I not only had to be creative in how I positioned the brand, but also how to do so with little money. My first priority: creating and saturating social media outlets with eye-catching content in order to build brand familiarity.
Beyond social media, a new website, POS displays, and traditional advertising strategies will be explored.