Lauren Cannon
Graphic Design


Why I chose graphic design. Or rather, why graphic design chose me. 


Lauren Cannon

I’m a graphic designer from San Diego, CA. I thrive at the intersection of creativity and strategy, and believe that one cannot succeed without the other. My favorite part of design is building something from nothing and making art the visual voice of a brand.

For as long as I can remember, I’ve been a serial entrepreneur. As a kid, I started a curb painting, candle recycling, and antique resale business, among others. While in college, I started, and eventually sold a company called PackSack, which manufactured patented reusable shopping bags for customers such as Whole Foods, Albertsons, and the Surfrider Foundation. 

For each of my many businesses, my main focus was developing a brand. I gravitated toward designing logos, choosing color schemes, and creating basic marketing materials. 

While running PackSack, I followed the same pattern. Instead of making sales calls and checking in on production at the factory, I found myself playing around in Illustrator and Photoshop. I was hooked. I started studying graphic design during free-time, picked up freelance work, and started working at a local ad agency as an intern, to learn the ropes. I had found my “passion”, and eventually sold my company to pursue it.

Since then, I have worked with local design agencies and as a freelancer, on accounts such as “Razor Scooters”, “San Jose Airport”, “Live Well San Diego”, and the “Founders HIIT & Strength Club”. I also studied Graphic Design and Package Design, at the Savannah College of Art and Design (SCAD), in Savannah, Georgia, where I was able to immerse myself in new design perspectives. 

But enough about me, let's talk about you. I am open to freelance and full time work with cool, innovative brands, either in a one-on-one or agency setting. Click "Let's Talk" below, to get the conversation started. 




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